DEFACTO - I LOVE ME 2022 - 2023

From Affordable to Fashionable

We gave one of Türkiye’s biggest affordable clothing brands a more contemporary, fashion-driven image, inspired by a simple idea: dress for yourself, not for others.

With its own jingle, celebrities and a new visual world, the campaign drove strong sales and became a long-running brand platform, used until early 2026.

The first launch TVC

Defacto Jean

TAMAM TAMAM  

"A Jean campaign that takes inspiration from back to the spirit of the 90s Lee Cooper, Levi’s jeans commercials, makes us re-live the good old Jean days. We rearranged the rhythm of Summer Cem's world-famous song 'TAMAM TAMAM' to match perfectly with the jeans. The advertisement film, featuring Alina Boz and Alp Navruz, was highly praised as soon as it was released, both on social media and in terms of sales impact."

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TAMAM TAMAM

DEFACTO SCHOOL

TAMAM TAMAM

The “Tamam Tamam” adventure, which started as a Jean campaign, regained its life during the back-to-school season for young people . It became lively again with a fun, catchy new phrase arrangement. Was chosen the best Back To School communication.

The Republic Day Communication