Molfix. AS COMFY AS MOM’S HUG.
A global brand platform across 8 markets.
Kıvanç Tatlıtuğ is one of Türkiye’s most recognised actors, best known for playing strong, charismatic characters.
For Molfix, we showed a completely different side of him: Kıvanç as a father.
For the first time, he appeared on screen with his wife, Başak Dizer, bringing their real-life experience as parents into the heart of the brand.
But this wasn’t built as a one-off celebrity campaign.
We created a complete brand world designed to live across five years, eight markets and every touchpoint.
From the main campaign films to digital content, YouTube pre-rolls, social films, Instagram Reels and always-on communication, I led the creative work across the platform, shaping the brand from the big idea down to its everyday expressions.
The result was a campaign system with enough depth and flexibility to keep growing, adapting and producing new work long after the original launch.