DEFACTO WORKS 2022 - 2023

 Unfortunately, Turkey is still a country closed to taboos like "what do they say? What do they think?" With the I LOVE ME campaign we did with the Defacto brand, we created an umbrella platform where we emphasized the importance of self-love and being at peace with oneself, regardless of what others say. Afra Saracaoğlu, who gained popularity among young people especially for her comfortable and confident attitudes, became the spokesperson for the campaign. The campaign's song and the overall mood of the films took Defacto brand from being just an ordinary low-cost clothing store to a principled fashion brand in the country.

I LOVE ME

The first launch TVC

Defacto Jean

TAMAM TAMAM  

"A Jean campaign that takes inspiration from back to the spirit of the 90s Lee Cooper, Levi’s jeans commercials, makes us re-live the good old Jean days. We rearranged the rhythm of Summer Cem's world-famous song 'TAMAM TAMAM' to match perfectly with the jeans. The advertisement film, featuring Alina Boz and Alp Navruz, was highly praised as soon as it was released, both on social media and in terms of sales impact."

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The back To City Period Communication

TAMAM TAMAM

DEFACTO SCHOOL

TAMAM TAMAM

The “Tamam Tamam” adventure, which started as a Jean campaign, regained its life during the back-to-school season for young people . It became lively again with a fun, catchy new phrase arrangement. Was chosen the best Back To School communication.

The Republic Day Communication