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Good Cheese From Good Milk.
SEK is a very known old quality milk brand in Turkey. This film is the image film for the launch of the new SEK cheese products.
The strategic idea is to use the brand’s heritage; ‘being a good milk’ for giving the message that these delicious cheeses are created with the trusted milks everybody knows by telling it’s production story.
A stop motion white SEK village was created of paper in collaboration of the Italian stop motion graphic artist Virgilio Villoresi. The project was shoot in Milano and shootings lasted 15 days.
Agency: DDB Istanbul
Art Director: Cihan Eryilmaz