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Naming, branding and the launch campaign of a new giant fashion and entertainment store in Istanbul.
We’ve first created the WEPUBLIC name and positioned the store as if it was a new country with 9 different flags.
In the print and outdoor campaign we’ve invited everyone but everyone to this new country by organising a giant photo shooting with more than 60 casts, a cat, a dog and even a robot.
Than we have started a touristic communication campaign explaining this country’s places to visit, it’s own climate, vegetation and other information you need to know about a country before you visit that country.
The campaign used digital, pop, poster and outdoor as media.
The whole branding and campaign of WEPUBLIC was realised in collaboration of Ugur Matban and Resul Genis as art directors of the project.
The total case study of the project and more works are coming soon….
Felis Awards / Corprate Idendity Category / Wepublic