IKEA
It's a bit of every writer's dream to look at IKEA. I was lucky in this regard. IKEA has been one of the brands that I have looked at with great pleasure throughout my career. Since 2022, I have been the creative director of all communications of the brand, from social media posts to image, product and sales campaigns, of the brand that I was a senior writer for in 2010-2013. In addition to bringing me the Cannes Lions award in the print category in 2011, in this long journey with IKEA, we have produced many award-winning and business success works, from zero-budget desktop works to big-budget image campaigns, from social media posts to in-store.
2022 - 2023IKEA CLASSICS What happened at Ikea is as classic as some of Ikea's products. Eating a meatball while you're at it. Taking a selfie by the boxes, going in to buy two things and leaving the world…. they are all Ikea classics that everyone lives by. Our commercial film, which we tell about every classical moment with a classic song.
SALON MAN "In Turkish culture, the term 'salon erkeği' refers to bourgeois gentlemen, characterized by their table manners, posture, sitting and standing etiquette, as well as their dances. Sarp Apak, a well-known comedian, portrays the salon erkeği in modern homes, where they engage in peculiar dances, watch sports matches, and indulge in greasy chicken meals, all presented in a humorous manner."
THE TELEPORTATION MACHINE
An image film for communicating the IKEA child room series’ designed for their creativity of kids. In the film three little kids are playing an imaginary teleportation game and their biggest plan is to teleport the little brother. 3......2........1.......0!
WICH ONE IS BETTER ? VO: Please look at your Tv Unit for a while... What do you think? Is yours better or this one better ? Look again and say. Yours or this one?
2009 - 2014SAY IT AGAIN… AGAIN…..AGAIN……AND AGAIN…..
IKEA prices you would like to hear over and over again . The film is inspired on a popular 'kitch' Turkish song. In the song the lady can't believe the man loves her and makes him repeat 'I love you' during all song. - I love you! - Say it again - I love you! …
IKEA LIVING ROOM Romantic - Classic or Modern? Follow the music of your taste to find your IKEA.
Together For Life
In the film we hear a romantic and funny version of the marriage promise: " I promise to have and to hold, from this day forward, for better, for worse ...." and watch the life cycle of a couple. As IKEA we also promise to be all life long together even if you burn the meal.
THE PERFECT RECIPE FOR A KITCHENCut Into Slices, Boil, Grade, Mix and voila! Your kitchen is ready!